DraftKings Launches 'DK Replay,' A New Online Sports Betting Product
Replay is based on historical plate appearances for Major League Baseball and will be available in Oregon to start, with more states possible.
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As Major League Baseball opens its season tonight, DraftKings is offering a new way to bet on baseball, whether a game is going on or not.
DraftKings announced on Wednesday it was launching DK Replay, which consists of “historical betting markets” based on real MLB games.
To start, DK Replay is available to users in Oregon who update to the latest version of the DraftKings Sportsbook app. The company said it is “exploring additional state rollouts.”
From a press release:
"No longer bound by the current MLB season, eligible customers can now bet pitch-by-pitch on hundreds of thousands of historical plate appearances. …”
“DK Replay offers a new experience for our customers, allowing them to tap into the excitement of pitch-by-pitch betting in a unique historical environment,” said Corey Gottlieb, Chief Product Officer at DraftKings. “With DK Replay, we’re able to offer an experience that will allow customers to enjoy their favorite sports no matter the time of year.”
DraftKings serves Oregon as the only legal sportsbook in the state in partnership with the Oregon Lottery, which recently approved the launch of Replay.
Here’s a description of how Replay works, from DraftKings:
After launching the offering in the top-rated DraftKings Sportsbook mobile app, customers will be presented with an anonymized pitcher versus batter matchup.
These players will be rated either bronze, silver, or gold based on key stats from the original game, such as batting average, slugging percentage, ERA, and strikeouts per nine innings, so that customers can analyze the matchup.
Customers are able to place a wager within the pitch clock on whether the next pitch will be a ball, strike, or in-play.
Once the bet is placed, the actual outcome of the pitch will be revealed, and the bet will be graded. Following the conclusion of the full plate appearance, or if the customer doesn’t bet on subsequent pitches due to the pitch clock getting to zero, the full original details of the matchup will be revealed, including the pitcher, batter and original game information. Customers will then have the option to bet on a new matchup.
Screenshots:
The new product comes as the company moves toward a “super app” strategy to give customers most of DraftKings’ offerings in one place. DraftKings also sent an email to users on Wednesday that its horse betting app, DK Horse, will be integrated into the core app in the near future.
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