The Closing Line

The Closing Line

Share this post

The Closing Line
The Closing Line
The Cashout: The New November Sports Betting Numbers

The Cashout: The New November Sports Betting Numbers

Dustin Gouker's avatar
Dustin Gouker
Dec 20, 2024
∙ Paid
3

Share this post

The Closing Line
The Closing Line
The Cashout: The New November Sports Betting Numbers
Share

TCL will offer market analysis in the US gambling space in The Cashout every Friday to paid subscribers, along with a news roundup for free subscribers. The weekly post will focus on metrics in the US market, as well as regulatory and legal developments as events warrant.

Sports betting revenue is on the rise after a less-than-stellar October for US sportsbooks.

We now have revenue and handle metrics by operator in November for nine states. So how are things looking for the big six sportsbooks that are in all of them? And how is a crucial November going for ESPN Bet?

But first, here’s the Friday roundup:

US gambling roundup for Dec. 20

  • Georgia’s governor talks about sports betting.

  • An inmate ran a sports betting ring while in prison in Louisiana.

  • Some members of Congress really don’t like election betting.

  • It would be great if mainstream outlets like Yahoo stopped giving offshore sportsbooks free PR. Also, you had to read for a while before you learned* that you can’t bet on high school sports at regulated sportsbooks. (*hopefully you already knew that.) Maybe Congress should have gotten angry about that instead of taking aim at legal sportsbooks.


Closing Line Consulting

Need help with gambling content, navigating the North American gaming industry, communications/PR, or research and analysis? I have a consultancy to help in gaming and beyond. Reach out if you want to have a conversation. Learn more about CLC here.

For sponsorship inquiries of the Closing Line newsletter, email dustin@closinglineconsulting.com.


The top-line numbers for November sports betting

This week I am focusing (like most weeks) on how the “Big 6” are doing by market share. The Big 6 = FanDuel, DraftKings, BetMGM, Caesars, Fanatics and ESPN Bet.

In the coming weeks in The Cashout, I am going to break down how some of the operators who serve fewer states — notably Bet365, Hard Rock and BetRivers — are performing. Those are interesting stories, especially 365, which is sometimes outperforming some of the Big 6.

But that’s a story for another day.

Keep reading with a 7-day free trial

Subscribe to The Closing Line to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Dustin Gouker
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share