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There's one more option. For the leaders of the online community to think creatively about how to make a positive impact on sports, like supporting youth sports, generously.

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The U.S. market is doing a lot of the same mistakes as the uk as it regards advertising deceptive promos, leagues getting in bed way to aggressively among other things as justice for punters over in the uk has covered. I’d be very curious how much the white paper in the uk would influence politicians to regulate the industry eg the advertising limitations that you’ll see the premier league implement by no jersey sponsorships etc etc.

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